Jeff Bezos Amazon founder 4 points to performance video
Sep 10
- Obsess over customers. Not competitors, not anything else, but customers. “Start there and work backwards.”
- Invent. “Any time we have a problem, we never accept either-or thinking. We try to figure out a solution. You can invent your way out of any box. Invent on behalf of customers. It’s not just the big things, like Kindle, EC2, the cloud, but an inventive culture. It’s so many small things.
- Think long term. This is really critical. Most initiatives take 5-7 years before paying dividends for the company. The ability to think in five-year and seven-year timeframes is rare. It requires and allows a willingness to be misunderstood. Many inventions are misunderstood in the early innings.
- It’s always day one. There’s always more invention in the future. And new ways to obsess about customers.
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