How to use offers that sell

Jul 20

Great offers generally follow these guidelines:

  • A great deal. Either the price was significantly cut, free products or service is available
  • The offer is easy to understand and customers can comprehend it in one short sentence
  • The offer has a limited quantity and offering date before it expires
  • The offer has a high perceived value.
  • The offer should remove the risk for the buyer. Example money back guarantee
  • The offer must be credible. It should not sound too good to be true

Examples of proven effective offers:

  • Buy one get one free
  • Buy two get one free
  • Free 30 days trial
  • End of year 50% off sale
  • Share/Bookmark

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